EP Activations

Mobile stage

The red G-Class

A G-Class converted into a pop-up stage, taking free sets to the South Bank, a graffiti tunnel and residential streets.

A red G-Class with a DJ booth on its roof surrounded by a crowd in a graffiti tunnel

The brief

Take artists to audiences where they already are, without building a venue each time.

The execution

  • A red G-Class fitted with a roof-mounted DJ booth, speakers and a fold-out canopy.
  • Sets beside the London Eye on the South Bank, in a graffiti tunnel and on residential streets.
  • Branding on the vehicle and the booth, in frame in the crowd’s own footage.
Format
Mobile stage
Vehicle
1994 Mercedes G320 AMG
Locations
South Bank, a railway tunnel, residential streets
Entry
Free
Professor Green singing among fans in front of the red G-Class at night
The lit DJ booth on the G-Class at the far end of a brick railway tunnel, hands raised in the foreground
A performer leaning from the G-Class towards a dense street crowd in afternoon sun
A performer standing on the roof of the red G-Class above a street crowd
Two performers inside the booth at night in front of a red sign

More work

All work
A performer dives into the crowd in front of graffiti walls under the Westway

Denzel Curry

Artist pop-up

A free, secret show under the Westway, the night after a sold-out O2 date.
A DJ plays from a Land Rover Defender to a packed crowd under the Westway

HYPA launch

EP launch

Silva Bumpa, JD Sports and Salomon, with a Land Rover Defender for a DJ booth.