EP launch
HYPA launch
Silva Bumpa’s EP launch with JD Sports and Salomon, free under the Westway, with a Land Rover Defender for a DJ booth.
The brief
Launch Silva Bumpa’s HYPA EP with JD Sports and Salomon Sportstyle, in front of the people who wear the product, on a weekday evening in West London.
The execution
- A free three-hour party under the Westway flyover in Notting Hill.
- A blacked-out Land Rover Defender raised on a stage deck as the DJ booth, with JD Sports and Salomon branding built into the set.
- Rings of light fitted around the flyover columns.
- Stewarded entry and a barriered stage front.
- Artist
- Silva Bumpa
- Brand partners
- JD Sports, Salomon Sportstyle
- Presented by
- Sterling
- Location
- Westway, Notting Hill
- Date
- 21 May 2026, 6pm to 9pm
- Entry
- Free
The impact
Around 650 people on a Thursday night.
- people at the launch, approximately
- 650
- hours, 6pm to 9pm
- 3
- entry for every guest
- Free
The recap
One minute of HYPA.
Film by Silva Bumpa (@silvabumpa). Plays with sound.
